Think + Make + Experience

How we came to be:

Our practice hit its stride when Alan Metcalfe, principal of the Philadelphia firm he founded, invited his client, Aaron Goldblatt, then vice president of exhibit design at Please Touch Museum, to join him. Aaron's fascination with narrative and understanding of the way people learn through play fused well with Alan's passion for designing buildings around social spaces. Their blended approach is applicable to all design problems and has evolved into a series of principles that guide the firm's work: design thinking, thoughtful listening, narrative and play, place-making, cost-centered project management and collaboration.

Metcon 1
What we do:

Metcalfe visualizes places where people learn, work, play, heal, live and connect. When we fully understand how your space will be used, we can better define what that space will be.

Morris Underneath
Who we work with:

Our clients are hospitals, museums, schools, restaurants, corporations and even other architecture firms. Our technical skill, creativity and competence help meet your needs and provide a strong return on your investment. One client, the Morris Arboretum of the University of Pennsylvania, saw its attendance and membership grow by 30% during the four years after installing our “Out on a Limb” tree canopy walk.

See our client list

Goat Hollow Exterior
We specialize in ...

... a type of thinking, not a type of work. Our projects are informed by our understanding of human behavior and the built environment. We like breaking barriers - for example when we turned the Brandywine Workshop’s historic building façade into a work of art, or when we integrated an exhibition at the Franklin Mint Federal Credit Union into the workplace.

0032 alice lookingglass
Our approach is simple:

We listen. But doesn't everyone listen, you might ask? Yes, but you want to work with people who also ask the right questions.

How do we make it happen?