We enhance the human experience through the power of design.

Metcon 1
What do we do?

We design human experiences. We are architects, exhibit designers and graphic designers who visualize places where people learn, work, play, heal, live and connect. Through decades of experience, careful listening, and a unique, collaborative process, our unusual combination of disciplines (talented professionals?) creates beautiful, mission-specific spaces that engender happiness, security and comfort.

Morris Underneath
Who do we do it for?

Our clients come to us from hospitals, museums, schools, restaurants, corporations and even other architecture firms. They select us to create their buildings, social spaces, experiences and exhibits because we have the technical skill, creativity and competence to meet their needs and provide a strong return on their investment. For example, Morris Arboretum of the University of Pennsylvania received a MAAM “Buildy” Award for showing a durable 30% increase in attendance and membership over a four-year period after the completion of our “Out on a Limb” tree canopy walk.

See our client list

Goat Hollow Exterior
What types of projects do we specialize in?

We don’t. We specialize in a type of thinking, not a type of work. We strive to touch every kind of space with our understanding of human behavior and the built environment. We are particularly excited when we are challenged to break barriers. One example of this is the Brandywine Workshop’s historic building façade, which we turned into a work of art. Another is the Franklin Mint Federal Credit Union, where we integrated an exhibition into a work environment. Others include houses and restaurant interiors where we tapped into the concept of play to inform the design.

0032 alice lookingglass
What is our approach?

The foundation of our practice was born when Aaron Goldblatt, then Vice President of Exhibit Design at Please Touch Museum in Philadelphia, became a client of Alan Metcalfe’s architecture firm. Aaron’s fascination with narrative and understanding of the way humans learn through play fused perfectly with Alan’s passion for designing buildings around social spaces. Aaron joined Alan’s practice, and their blended approach evolved into a series of principles that guide the firm’s work: design thinking, powerful listening, narrative and play, place-making, cost-centered project management and collaboration.

How do we make it happen?
Spence House
Spence House
WXPN, Donor Recognition Program
Cohen Terrace
Metcalfe Terrace
Spence House
Spence House


PhillyCAM Exterior Signage

Seidenberg House